Nat Geo’s Instagram interactive shows what the world will feel like in 2070

national geographic

Tied to Earth Day, National Geographic’s first augmented reality–enabled cover comes to life with a cautionary look at climate change. Users see projected climate data in 12 key cities around the globe and get a sense of what those places might feel like 50 years from now.

The cover was built using Instagram’s Spark AR to allow anyone on Instagram, not just @natgeo followers, to use the interactive.

Launching the interactive brings up a digital version of the magazine.

Pinch to adjust the size as you see fit. With AR, you can set the cover and globe to be any size—to fit in the palm of your hand or fill a room. Then click on a flat surface to launch the experience.

A globe rises out of the cover, with the headline “What the world will feel like in 2070.” Because the globe is a 3D model, users can stand up and walk around it while it rotates. AR is best experienced when users physically move around the digital object, rather than using their fingers to move the object on their phones.

Nat Geo’s Earth Cover Augmented Reality Experience

Tied to the April Earth Day issue, National Geographic created our very first augmented reality-enabled cover that conveys a cautionary outlook of climate change using projected climate data to bring the cover to life. Users are able to see climate data in 12 key cities across the globe and get a sense of what those locations might feel like 50 years from now

Yellow nodes will appear on 12 cities. Clicking on each one shows current climate data for that city. A line is then drawn from that city across the globe to a place that’s projected to have the same climate in 50 years. For example, in 2070, Los Angeles will feel more like Morocco’s Ouezzane Province does today. For some locations no line is drawn, because there is no place on the planet that feels the same today as that location will in 50 years!

Feel free to click on as many nodes as you would like, or on the astronomically correct stars around them. If you enjoy the interactive, take a video recording by pressing the globe icon at the bottom to share it on your Instagram stories.

Source: Nat Geo’s Instagram interactive shows what the world will feel like in 2070. (2021, May 3). Pages.

12 thoughts on “Nat Geo’s Instagram interactive shows what the world will feel like in 2070

  1. May I simply just say what a relief to find someone who truly understands what they are discussing on the web. You definitely understand how to bring a problem to light and make it important. More and more people ought to check this out and understand this side of your story. Its surprising you arent more popular because you definitely have the gift.

  2. I am a website designer. Recently, I am designing a website template about The boss’s requirements are very strange, which makes me very difficult. I have consulted many websites, and later I discovered your blog, which is the style I hope to need. thank you very much. Would you allow me to use your blog style as a reference? thank you!

  3. I may need your help. I’ve been doing research on gate io recently, and I’ve tried a lot of different things. Later, I read your article, and I think your way of writing has given me some innovative ideas, thank you very much.

  4. I may need your help. I tried many ways but couldn’t solve it, but after reading your article, I think you have a way to help me. I’m looking forward for your reply. Thanks.

Leave a Reply